The Air Jordan III designed by tinker Hatfield. It is the first air Jordan, have the new logo, an air unit visible in the heel, the jumping man, an impression of elephant trim and tumble leather for a look of luxury. The Air Jordan 3 Retro White / Fire Red 315297-062, where he is also famous for shows humour with Spike Lee, as the character of caricature of March he played ‘it’s got for it ‘ in his film. This campaign was known as the campaign “March and Mike”, the title of one of the most successful campaigns for Nike Department of communications. It was the first Jordan with the “NIKE AIR” logo on the back, but later by the logo of man jumping with the words “AIR” behind it, similar to the replaced by Air Jordan VI.

The Air Jordan 3 is referred to as shoes favorite Michael Jordan; in what he has worn during the 1988 dunk Championship (which he won) and many other historic titles and events in his career as a basketball player. On many surveys all the time and one of the most famous shoes in the range of Air Jordan ending Air Jordan 3 as the greatest sneaker.

In 1994, the Air Jordan had low sales in the first retro. However, when they were re-retro it immediately sold. Some air Jordan III model can be sold for over $ 300 in different places, especially eBay. The highly anticipated “Red light” Air Jordan III was released in March 2007. The original air Jordan III had the “NIKE AIR” logo on the back. Nike replaced it with the logo of jump-human Air Jordan models last as the “black cat” or “pure silver”.